Real-Time Bidding (RTB) technology has re-invented traditional banner advertising. In the same way that search engines use keywords, RTB uses behavioral and demographic data to target ads at specific audiences, producing results like never before.
Until now, the power of RTB has only been available to big-budget brands and agencies. We believe that advertisers of all sizes should have access to world-class RTB technology.
Net2Ad Retargeting and RTB drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. This is achieved by:
Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement